Social Media Manager

The Social Media Manager is responsible for leading the day-to-day efforts of all organic social media campaigns from ideation, planning, execution, completion, and analysis. This position serves on the Marketing and Communications team working closely with teammates and partners across our organization focusing on the Y’s strategic priorities of member experience, program and summer experience, staff experience, and philanthropy.

• 3 years of professional, non-internship social media experience with a focus on leading social media campaigns, content creation and publishing, including writing social copy.
• Expertise in social channels including Facebook, Instagram, Twitter, YouTube, and LinkedIn.
• Impressive track record of growing audiences and delivering on social engagement metrics.
• Proven ability to be collaborative, organized, communicative, innovative, and creative, self-directed team member who works well in a fast-paced environment and meets deadlines.
• Exceptional written, verbal, and visual communication skills, including the ability to compose content, write and edit compelling stories.
• Deep understanding of social media metrics, data analysis, and reporting to measure impact and determine improvements.
• Preferred experience in Salesforce and Social Studio.
• Preferred or interest in learning photo and video editing, illustration, animation, and motion graphics.
• Proficient in the practical application of MS Office suite, including Teams and Zoom.
• Commitment to valuing and promoting diversity and contributing to an inclusive working and learning environment.
• Able and willing to complete online Child Abuse Prevention training on the first day, and other online and in-person training as required.

The Social Media Manager will utilize the Y’s social channels to:

• Build community relationships through engagement versus providing transactional information
• Share member, staff, donor, volunteer, and community-interest stories to initiate more engagement opportunities
• Facilitate impact stories and conversations that highlight the positive progress within our communities

Financial Development and Philanthropy:

• Meet performance measurement by telling the Y story and raising charitable dollars to fulfill our mission.

• Assist staff leadership team in reaching campaign goals through recruiting campaigners, making personal asks, and supporting branch events.

• Preferred experience in Salesforce and Social Studio