PPC Analyst

Description

Zazzle is the world's leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide.

Zazzle’s rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours.

Launched in 2005 and based in Redwood City, California, Zazzle’s vision is to redefine commerce, powered by the world’s imagination. We are looking for a passionate and professional PPC Specialist to join the Zazzle team to contribute to achieving the company’s goals.

Job Summary

The PPC Analyst will play an active role in the SEM team. This role is suited to a person who has strong quantitative, analytical and problem solving skills. This individual must have the desire to work in a fast paced environment, in a role that is very team oriented. The successful candidate will help to execute high volume PPC campaigns with large budgets on Google Ads and Microsoft Ads.

Key Responsibilities

• Campaign management of PPC campaigns across Google & Bing
• Supporting the generation of new search and shopping campaigns 
• Designing the analysis necessary to evaluate performance and process optimizations
• Identifying trends in order to achieve maximum ROI
• Executing tests and analyzing results
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
• Reporting on KPI's to management on a regular basis 
• Ensuring that campaigns are aligned across multiple channels

Skills and Experience

• A minimum of 2 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience working with PPC ad platforms (AdWords, Bing)
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Strong analytical skills 
• Google Ads / Bing certification is a plus.