What are the responsibilities and job description for the Content Developer position at Zeplin?
About the Role
As a Content Strategist at Zeplin, you will have the opportunity to experiment with creating new types of content for a tech-savvy, creative audience and work closely with the Director of Content Marketing in shaping Zeplin’s overall content marketing strategy and editorial calendar. You will play a direct role in growing Zeplin’s presence as a subject matter expert in the emerging field of DesignOps.
Responsibilities
- Drive growth and engagement with users by creating compelling content through website, blog, white papers, emails and more
- Work cross functionally with Product Marketing, Growth, Community, and Design on content ideation & planning
- Manage blog calendar & content performance metrics
- Provide ad-hoc copyediting services, ensuring copy is on-message, informative, engaging, audience appropriate and strategically delivered
- Be the steward of Zeplin's external voice and tone
- Work closely with Zepliners to thoroughly understand and communicate our core value proposition
Requirements
- Ability to rapidly produce concise, crisp, and friendly copy
- Proven experience in B2B SaaS products and creating multi-channel content to engage audiences, raise awareness, and generate demand
- Ability to juggle multiple workstreams, repurpose content for different channels, and meet deadlines
- Passion for digesting complex and/or technical concepts and making them understandable, relatable, and fascinating
- Experience using design thinking and key performance indicators
- Comfortable explaining your work and excited to participate in constructive critiques. You always manage to find the better way to turn a phrase.
- Advanced understanding of SEO and content optimization
- Proactive, clear, and thoughtful in your communication with team members and stakeholders
- Your writing doesn’t feel like marketing collateral
Preferred
- Experience in designing data and complex concepts into concise visualizations
- Proficiency in design tools (Sketch, Figma, Photoshop, Illustrator, or similar)
- Proficiency in CMS (Sanity) and marketing automation (Hubspot) tools
Location Note: We are open to fully remote employees who live in our approved states: California, New York, New Jersey, Illinois, and Texas.
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