Content Writer

ZIMMER RADIO & MARKETING GROUP
Columbia, MO Full Time
POSTED ON 8/21/2022 CLOSED ON 10/1/2022

Job Posting for Content Writer at ZIMMER RADIO & MARKETING GROUP

Description

The Content Writer works with the Lead Consultant and is there as a support person to help oversee all content-related needs and deliverables for the client base. In most cases, the Lead Consultant will delegate to the Content Writer as needed – but in some processes (like creating blog posts, etc.) the Content Writer will be responsible for overseeing that task and will work directly with the client (keeping the Consultant looped in on everything.)

Primary Responsibilities

Onboarding Clients and Developing Strategy

The Content Writer will support the Consultant in key areas of the strategy development during the discovery and onboarding stage – this typically includes

  • Blog audit
  • Content audit
  • Development of a style guide
  • Keyword research / SEO strategy
  • Development of the Content Calendar
  • Using the buyer’s journey for content mapping
  • Developing title ideas out of brainstorms and research

Content Creation:

Oversee management and creation of all content needs for the client including

  • Management of the Content Calendar and content tracking
  • Research and outline creation
  • Managing writers and designers / submitting
  • Editing and proofing all content so it’s publish-ready
  • Submitting content approvals to client
  • Providing design direction as needed

Uploading blog posts

Track all expenses and numbers related to content creation for clients including

  • Blog posts/content created each month by client and type of content
  • Cost of each
  • Total expenses on monthly basis

Copywriting:

Support the Lead Consultant with copywriting needs as needed including

  • Landing pages
  • CTAs
  • Website pages
  • Emails
  • Social media posts

Ongoing Consulting

  • While the Content Writer does not need to be on all the consulting calls, they will be available to be on any where content is a major topic. They may run some meetings when it makes sense based on the topic and client.

Reporting

  • Be able to pull content related data and build reports to share with client around content performance.

Compensation and Benefits

  • Excellent benefits including a 401K, medical packages including optional dental and vision.
  • Vacation accrual from day 1
  • Paid holidays
  • Ongoing training both in group meetings and individual one-on-one support
  • Recognition awards
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Salary.com Estimation for Content Writer in Columbia, MO
$64,896 to $78,419
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