Marketing Manager

ZIWI is a small team whose love for our pets is pure and simple, just like our pet food recipes.

The Company:

Ziwi Limited is New Zealand’s leading pet food exporter and the global leader in air-dried pet nutrition. We have a clear purpose of bringing joy and peace of mind to pets and their guardians. Our unique air-drying kitchens and award-winning PeakPreyTM recipes deliver peak nutrition without compromise helping cats and dogs in the USA and worldwide.

This Kansas City-based role will support our North American team.

Position Summary

Reporting to the VP of Marketing, you will be delivering world-class support to our sales team and global marketing team as we execute sales and marketing campaigns in North America.

As Marketing Manager, you’ll play an integral part in a range of projects to support our rapidly growing business.

Examples of what the role will entail are:

• Leading and training a team of Marketing Associates, focusing on skills and career development.
• Work with digital and creative teams to support marketing initiatives through advertising, social media, podcasts, email campaigns and webinars.
• Project management and implementation of tactical marketing initiative; setting expectations for stakeholders.
• Launch and oversee marketing initiatives, advertising, and media planning as required
• Evaluate and develop projects that will help obtaining new business, growing existing business or retain existing business.
• Participate in product launches to ensures that material is developed in time and communicated across the sales team.
• Drive the use of measurement tools for all marketing partners and implement metrics against specific campaigns in-market in terms of cost and % increase in sales during the promotional period.

Skills

• Ability to develop and implement marketing strategies and tactics to drive growth
• Knowledge of how to apply digital, creative and branding concepts to campaigns
• Ability to build rapport with internal and external stakeholders while providing clear expectations
• Ability to interact confidently and collaborate with other departments and teams
• Ability to coach associates to deliver their best
• Adaptable in a fast-paced and changing environment
• Strong project management skills with the ability to manage and meet deadlines
• Strong organizational and presentation skills
• Effectively assess and prioritize tasks to meet deadlines
• Able to embrace new technology and forward-thinking
• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
• Proficient with marketing-related software programs
• Demonstrated history of planning successful product launches and events
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients
• Time management and organization skills to plan and execute both large and small marketing projects and initiatives
• Leadership skills to motivate team members and manage conflicts
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
• Detail-oriented and thorough
• Proactive thinker
• Strong communication and leadership skills
• Problem solving and time-management skills

Qualifications

• Bachelor's degree in marketing or related field required; OR equivalent combination of education and experience sufficient to successfully perform the duties of the job
• 10 years of marketing experience, ideally some within CPG (consumer packaged goods)
• Minimum of 2 years in a leadership position
• Minimoon of 2 years project management and campaign leadership
• Demonstrated history of planning successful product launches and events
• Proficient in Word, Excel, PowerPoint and Outlook
• Working knowledge of HubSpot or alternative CRM

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

COVID-19 considerations:
As a condition of employment, applicants must be fully vaccinated for COVID-19

Application Question(s):

• As a condition of employment, applicants/employees must be fully vaccinated for COVID-19, are you able to satisfy this condition of employment?

Education:

• Bachelor's (Preferred)

Experience:

• Project management: 2 years (Preferred)
• Leadership: 2 years (Preferred)
• Marketing: 10 years (Preferred)

Work Location: One location