We're growing, and we're excited to offer this opportunity.
At Zoom we take great care in cultivating the careers of our employees. We offer training and room for growth because we recognize that career advancement is a large part of job satisfaction. For those who meet these requirements, a challenging environment with plenty of opportunity awaits.
Zoom maintains a healthy corporate culture that values the contributions of our employees. Superior customer service are our hallmarks. We go out of our way to ensure that we’re responsive to our customer’s needs and our employees are rewarded accordingly.
As a fast-growing industry leader, our customers are assured that Zoom’s service is unparalleled. Our Technicians are some of the most highly trained individuals in the business. Zoom’s name stands apart as a caring employer that provides sound opportunities to advance within the company.
SEM and PPC Responsibilities Include:
Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google Adwords a must).
Perform ongoing keyword expansion including identification and implementation of keyword opportunities.
Increase CTR with compelling ad copy enhancements and creation.
Optimize landing pages for maximum conversions and implement remarketing strategies.
Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques.
Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns.
Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research.
Hours & Work Schedule
What kind of people are hired for this position?
Those who are organized, have attention to detail, and who genuinely like helping solve problems.
Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields.
Google Analytics and Google Adwords Certified.
Must have at least 2 years of experience in digital marketing and PPC.
Excellent understanding of contemporary digital marketing principles, strategies, and best practices.
Synergized understanding of other forms of digital marketing including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.
Proven experience managing PPC campaigns across Google and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools and terminology.