What are the responsibilities and job description for the Campaign Specialist position at ZoomInfo Technologies LLC?
At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are collaborative, take initiative, and get stuff done we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting-edge technologies and processes to delight our customers and rapidly increase revenues.
The role of Campaign Specialist will have the opportunity to shape the future of Outbound Marketing and be part of the "ZoomInfo for ZoomInfo" team. Our fast-growing Revenue Generation team values a tightly aligned relationship with the Sales, continuous learning and improvement, the ability to work well independently and as part of a team, and self-motivation to optimize operational processes that scale revenue growth.
As the Campaign Specialist, you will report to the Manager, Campaigns, and will be responsible for:
The responsibilities of this opportunity include:
- Developing multi-touch campaigns to include email marketing, call activity, direct mail and field support as needed
- Passion for both the art and science of outbound marketing
- Combine critical thinking and creativity to Identify new segments to target with our evolving product suite, new buying personas, and sales promotions
- Work cross-functionally with Sales, Marketing, Product Marketing and Sales Enablement to develop and execute sales campaigns to strategic segments to support strategic growth
- Strategizing ways to create more efficient processes for campaign management and campaign performance
- Write engaging sales copy to generate meetings, build pipeline and help accelerate win rate
- Critical thinking and creative approach to driving high value campaigns
- Understanding of campaign performance KPIs (email open rates, reply rates, click to open, etc) and campaign attribution
- Data analysis and ability to work in Excel, SFDC, and provide input for writing requirements for SQL queries
- Work with senior executive team and external stakeholders in a professional and constructive manner
A successful candidate will have the following qualifications:
- Undergraduate degree (preferred focus on business, economics, or marketing) and at least 1 years of relevant experience
- General understanding of email marketing best practices, sales processes and sales development tools preferred
- Familiar with B2B martech/salestech vendors and programs
- Experience with the following technologies preferred: ZoomInfo product suite, Salesforce, Outreach, FrontSpin, Asana/project management tool, Google apps, Microsoft Office suite
- Impressive organizational skills with strong attention-to-detail and quality control
- Excellent communicator, in person and in print
- Ability to work on multiple projects at once and problem solve under pressure
- Team player with ability to facilitate and own cross-functional collaboration
- Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
About us:
For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world's most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects.
Our mission is to provide every company with a 360-degree view of their ideal customer, empowering each phase of their go-to-market strategy and driving their ability to hit their number.
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