Most People Don't Negotiate Due to Fear & Lack of Skills

Recommended Reading (try an ebook)

The Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You

Secrets of Power Salary Negotiating: Inside Secrets From a Master Negotiator

Negotiating Your Salary: How to Make $1000 a Minute

Getting More: How to Negotiate to Achieve Your Goals in the Real World

Getting to Yes: Negotiating Agreement Without Giving In

Get Paid What You're Worth: The Expert Negotiators' Guide to Salary and Compensation

Women Don't Ask: The High Cost of Avoiding Negotiation and Positive Strategies for Change