American Automobile Association (Aaa) Senior Manager, Marketing & Communications Salary

Senior Manager, Marketing & Communications Salary at American Automobile Association (Aaa) BETA

How much does an American Automobile Association (Aaa) Senior Manager, Marketing & Communications make?

As of January 2025, the average annual salary for a Senior Manager, Marketing & Communications at American Automobile Association (Aaa) is $124,140, which translates to approximately $60 per hour. Salaries for Senior Manager, Marketing & Communications at American Automobile Association (Aaa) typically range from $107,939 to $142,959, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

American Automobile Association (AAA) Overview

Website:
aaa.com
Size:
15,000 - 50,000 Employees
Revenue:
$5B - $10B
Industry:
Edu., Gov't. & Nonprofit

Founded in 1902, American Automobile Association AAA provides members with travel, insurance, financial, and automotive-related services. This company is headquartered in Lake Mary, Florida.

See similar companies related to American Automobile Association (Aaa)

What Skills Does a person Need at American Automobile Association (Aaa)?

At American Automobile Association (Aaa), specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  2. Public Relations: Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.
  3. Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  4. Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
  5. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

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Check more jobs information at American Automobile Association (Aaa)

Job Title Average American Automobile Association (Aaa) Salary Hourly Rate
2 Virtualization Architect $65,105 $31
3 Visa Specialist $88,271 $42
4 Visual Designer $71,656 $34
5 Waiter $22,420 $11
6 Waitress $22,420 $11
7 Webmaster & Graphic Designer $62,148 $30
8 Welder $57,137 $27
9 Yoga Teacher $57,758 $28
10 Account Manager, Insurance $167,671 $81
11 Accountant Treasury $74,777 $36
12 Accountant, Entry $64,351 $31
13 Accounting $51,330 $25

Hourly Pay at American Automobile Association (Aaa)

The average hourly pay at American Automobile Association (Aaa) for a Senior Manager, Marketing & Communications is $60 per hour. The location, department, and job description all have an impact on the typical compensation for American Automobile Association (Aaa) positions. The pay range and total remuneration for the job title are shown in the table below. American Automobile Association (Aaa) may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $124,140 look to you?

FAQ about Salary and Jobs at American Automobile Association (Aaa)

1. How much does American Automobile Association (Aaa) pay per hour?
The average hourly pay is $60. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at American Automobile Association (Aaa)?
According to the data, the highest approximate salary is about $142,959 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at American Automobile Association (Aaa)?
According to the data, the lowest estimated salary is about $107,939 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.