Sample Job Description for Chief Advertising Officer

Job Description Management

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Chief Advertising Officer Job Overview

Chief Advertising Officer Job Description Sample

Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives.

JOB LEVEL
M06
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$277,380
TOTAL 50%
$356,150
Job Responsibilities for Chief Advertising Officer

Oversees the creation and implementation of all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence.

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Job Title Job Description
1 Chief HRIS Executive The Chief HRIS Executive develops, implements, and maintains HRIS system(s) to meet an organization's needs and objectives. Plans and directs all aspects of an organization's human resource information system(s). Being a Chief HRIS Executive requires a bachelor's degree. Researches, evaluates, tests and selects the necessary hardware and software needed to achieve the goals of the department. In addition, Chief HRIS Executive demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Chief HRIS Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Chief HRIS Executive typically requires 8+ years of managerial experience.
2 Manager of Advertising and Brand The Manager of Advertising and Brand works with internal groups (ex. Responsible for the development and implementation of the company's advertising strategy through various advertising media. Being a Manager of Advertising and Brand initiates and manages discussions and sales with sponsors and agencies. Sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. In addition, Manager of Advertising and Brand is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Manager of Advertising and Brand manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Manager of Advertising and Brand typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
3 Chief Legal Executive The Chief Legal Executive reviews changes to law and regulations and advises management about any impact to the business. Plans and directs all aspects of an organization's legal affairs and ensures all business policies and activities are managed correctly and in compliance with current laws. Being a Chief Legal Executive leads the defense of the organization in lawsuits and the prosecution of lawsuits on behalf of the organization against others. Provides guidance and counsel to management on business transactions and initiatives. In addition, Chief Legal Executive ensures that all company communications, contracts, documents, filings and press releases undergo a legal review. May engage and coordinate with outside counsel for certain matters. Requires a Juris Doctor degree from an accredited law school and may require admittance to a state bar. Typically reports to CEO. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals.
4 Director of Advertising and Brand The Director of Advertising and Brand develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Director of Advertising and Brand leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Director of Advertising and Brand requires a bachelor's degree. Typically reports to top management. The Director of Advertising and Brand manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Director of Advertising and Brand typically requires 5+ years of managerial experience.
5 Business Sector Vice President The Business Sector Vice President guides the strategic development, business planning, and goal and objective setting for the sector based on current environment and projected conditions for the sector. Plans and directs a sector's activities, policies, objectives, and initiatives according to the mission of the organization. Being a Business Sector Vice President measures and analyzes the sector's financial performance and the overall status of the sector. Oversees overall staff performance and development plans. In addition, Business Sector Vice President has broad knowledge and experience within the sector. Requires a bachelor's degree. Typically reports to top management. The Business Sector Vice President manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.

Chief Advertising Officer Skills & Proficiency Level

Skills Proficiency Level
Products And Services Level 3
Budgeting Level 5
Customer Relationship Management Level 5