Sample Job Description for Consumer Insights Director

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Consumer Insights Director Job Overview

Consumer Insights Director Job Description Sample

Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.

JOB LEVEL
M04
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$206,200
TOTAL 50%
$246,200
Job Responsibilities for Consumer Insights Director

Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.

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Consumer Insights Director Skills & Proficiency Level

Skills Proficiency Level
Project Management Level 5
Talent Management Level 5
Performance Management Level 5