Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.
Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.
Job Title | Job Description | |
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1 | Strategic Sales Director | The Strategic Sales Director sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Directs and oversees an organization's sales policies, objectives, and initiatives. Being a Strategic Sales Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Strategic Sales Director typically reports to an executive. The Strategic Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Strategic Sales Director typically requires 5+ years of managerial experience. |
2 | CRM Project Oversight Leader | The CRM Project Oversight Leader reviews CRM project proposals to determine costs, timeline, funding, staffing requirements and goals. Manages the Customer Relationship Management (CRM) enterprise initiative. Being a CRM Project Oversight Leader typically reports to top management. Requires a bachelor's degree in area of specialty. The CRM Project Oversight Leader manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a CRM Project Oversight Leader typically requires 5+ years of managerial experience. |
3 | General Engineering Director | The General Engineering Director plans and oversees engineering projects through their entire lifecycle, including cost and requirement analysis, scheduling, and coordinating activities with stakeholders. Directs an organization's engineering activities to develop or improve technical products, systems, or processes that meet specified requirements and standards. Being a General Engineering Director manages engineering costs and project budgets and identifies processes, technologies, or materials to improve cost-savings or engineering efficiencies. Monitors schedules and deadlines and prioritizes projects to ensure timely delivery and customer satisfaction. In addition, General Engineering Director develops policies and procedures to guide the design, development, and testing of new products or processes. Leads initiatives with other departments to research, plan, and schedule potential products, projects, or opportunities. Remains informed of new technologies and processes and implements changes to improve engineering capabilities. Requires a bachelor's degree in engineering or related discipline. Typically reports to senior management. The General Engineering Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a General Engineering Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
4 | Customer Care Executive | The Customer Care Executive is responsible for the overall satisfaction of customers. Plans and directs all aspects of an organization's customer service policies, objectives, and initiatives. Being a Customer Care Executive typically reports to top management. May require an advanced degree. The Customer Care Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Customer Care Executive typically requires 8+ years of managerial experience. |
5 | Business Channel Director | The Business Channel Director sets short- and long-term channel sales strategies and evaluates effectiveness of current programs. Directs and oversees an organization's channel sales policies, objectives, and initiatives. Being a Business Channel Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Business Channel Director typically reports to top management. The Business Channel Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Business Channel Director typically requires 5+ years of managerial experience. |
Skills | Proficiency Level |
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Project Management | Level 5 |
Talent Management | Level 5 |
Performance Management | Level 5 |