Sample Job Description for Director of Consumer Insights
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Director of Consumer Insights Job Overview
Director of Consumer Insights Job Description Sample
Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions.
JOB LEVEL
M04
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$210,601
TOTAL 50%
$256,101
Job Responsibilities for Director of Consumer Insights
Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development.
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Director of Consumer Insights Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Project Management | Level 5 |
| Talent Management | Level 5 |
| Performance Management | Level 5 |