Plans and directs an organization's marketing and sales policies, objectives, and initiatives.
Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them.
Job Title | Job Description | |
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1 | Strategic Sales Director | The Strategic Sales Director sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Directs and oversees an organization's sales policies, objectives, and initiatives. Being a Strategic Sales Director requires a bachelor's degree. Recommends product or service enhancements to improve customer satisfaction and sales potential. In addition, Strategic Sales Director typically reports to an executive. The Strategic Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Strategic Sales Director typically requires 5+ years of managerial experience. |
2 | Sales Coach/Trainer I | The Sales Coach/Trainer I designs and delivers training sessions on company products, business practices, and other topics as needed. Ensures the maximum effectiveness of the sales force by developing and implementing training programs. Being a Sales Coach/Trainer I requires a bachelor's degree in a related area. Monitors and reports on the effectiveness of training programs and may conduct initial needs analysis. In addition, Sales Coach/Trainer I typically reports to a supervisor or manager. Working as a Sales Coach/Trainer I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
3 | Expert/Consultant Level Sales Engineer | The Expert/Consultant Level Sales Engineer assesses potential application of company products or services and offers solutions that meet customer needs. Generates new business and ensures growth of existing accounts. Being an Expert/Consultant Level Sales Engineer provides technical training to clients and communicates customer feedback for future product developments. Researches and presents reports showing potential customers the cost benefit of purchasing company products or services. In addition, Expert/Consultant Level Sales Engineer uses technical knowledge of product offerings to support and build sales. Requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. Working as an Expert/Consultant Level Sales Engineer typically requires 10+ years of related experience. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. |
4 | Intermediate Sales Analyst | The Intermediate Sales Analyst researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Being an Intermediate Sales Analyst recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Assists in the development of sales quotas and forecasts for the sales team. In addition, Intermediate Sales Analyst requires a bachelor's degree. Typically reports to a supervisor or manager. Working as an Intermediate Sales Analyst typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. |
5 | Sales Analysis & Forecasting Specialist IV | The Sales Analysis & Forecasting Specialist IV researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Being a Sales Analysis & Forecasting Specialist IV recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Assists in the development of sales quotas and forecasts for the sales team. In addition, Sales Analysis & Forecasting Specialist IV requires a bachelor's degree. May lead and directs the work of others. May report to an executive or a manager. Working as a Sales Analysis & Forecasting Specialist IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. |
Skills | Proficiency Level |
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Business Acumen | Level 3 |
Products And Services | Level 3 |
Financial Acumen | Level 3 |