Sample Job Description for Manager of Advertising and Brand
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Manager of Advertising and Brand Job Overview
Manager of Advertising and Brand Job Description Sample
Manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives.
JOB LEVEL
M02
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Director
Salary Range
BASE 50%
$124,470
TOTAL 50%
$139,630
Job Responsibilities for Manager of Advertising and Brand
Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives.
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| 2 | Instructional Design Manager | The Instructional Design Manager manages the design of training programs, including classroom lectures, online courses, and self-study sessions, directed at employees, organization members, or those who use the organization's products or services. Oversees team of specialists to ensure training and learning needs are addressed in accordance with policy and strategy. Being an Instructional Design Manager may design computer-based training course. Advises trainers and optimizes training programs by assessing the job performance and skill proficiency of learners. In addition, Instructional Design Manager may accelerate training during introduction of the new curriculum. Requires a bachelor's degree. Typically reports to a head of department. The Instructional Design Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as an Instructional Design Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| 5 | Director of Advertising and Brand | The Director of Advertising and Brand develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Director of Advertising and Brand leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Director of Advertising and Brand requires a bachelor's degree. Typically reports to top management. The Director of Advertising and Brand manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a Director of Advertising and Brand typically requires 5+ years of managerial experience. |
Manager of Advertising and Brand Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Products And Services | Level 3 |
| Budgeting | Level 4 |
| Customer Relationship Management | Level 4 |
