Manages a staff of analysts responsible for the maintenance of the organization's marketing database.
Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns.
Job Title | Job Description | |
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1 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
2 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
3 | Marketing Operations Analyst I | The Marketing Operations Analyst I provides assistance and advice with marketing activities and materials. Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product. Being a Marketing Operations Analyst I typically requires a bachelor's degree. May attend, assist and support the company events related to marketing activities. In addition, Marketing Operations Analyst I typically reports to manager. Working as a Marketing Operations Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
4 | Database Engineer, Entry | The Database Engineer, Entry monitors the performance, scalability and security. Assists in the planning and engineering of an organization's databases. Being a Database Engineer, Entry requires comprehensive knowledge of database technologies, along with solid coding and computer system skills. Evaluates existing database design to determine necessary updates and integration requirements of new design, and to ensure final solutions meet organizational needs. In addition, Database Engineer, Entry typically requires a bachelor's degree. Typically reports to a manager. Being a Database Engineer, Entry works on projects/matters of limited complexity in a support role. Work is closely managed. Working as a Database Engineer, Entry typically requires 0-2 years of related experience. |
5 | Database Engineer, Lead/Expert | The Database Engineer, Lead/Expert designs, codes, tests, debugs, and documents complex databases at the highest levels of complexity. Develops or modifies procedures to solve complex database design problems, including performance, scalability, security and integration issues. Being a Database Engineer, Lead/Expert typically requires a bachelor's degree. Has full technical knowledge of all phases of database engineering. In addition, Database Engineer, Lead/Expert typically reports to a manager or head of a unit/department. Being a Database Engineer, Lead/Expert works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Works autonomously. Goals are generally communicated in solution or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Working as a Database Engineer, Lead/Expert typically requires 10+ years of related experience. |
Skills | Proficiency Level |
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Predictive Analytics | Level 4 |
Key Performance Indicators (KPI) | Level 4 |
Planning and Organizing | Level 4 |