Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms.
Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings.
Job Title | Job Description | |
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1 | Creative/Design Manager | The Creative/Design Manager identifies target audience and analyzes media efficiency, ensure median design works appropriately. Designs, plans, and directs the development and distribution of informational material across different types of media. Being a Creative/Design Manager may require a bachelor's degree. May assist in media plan implementation, apprises and modifies median design. In addition, Creative/Design Manager typically reports to a head of a unit/department. The Creative/Design Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a Creative/Design Manager typically requires 3+ years of managerial experience. |
2 | Economic Data Analyst II | The Economic Data Analyst II designs and organizes data into unique report models and generates graphic illustrations of research findings. Conducts research and analysis on economic data/trends and provides interpretation. Being an Economic Data Analyst II provides reports to management on business implications. Analyzes economic conditions by professional knowledge and application. In addition, Economic Data Analyst II requires a bachelor's degree. Typically reports to a Supervisor or a Manager. Being an Economic Data Analyst II contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Working as an Economic Data Analyst II typically requires 4 to 7 years of related experience. |
3 | Data Entry Support II | The Data Entry Support II compares output to control totals and makes corrections to codes and batches as necessary. Reviews, codes, and inputs source data from storage media into a computer processing system. Being a Data Entry Support II requires a high school diploma or its equivalent. Prepares and distributes output reports as instructed. In addition, Data Entry Support II typically reports to a supervisor. Being a Data Entry Support II gains or has attained full proficiency in a specific area of discipline. Works under moderate supervision. Working as a Data Entry Support II typically requires 1-3 years of related experience. |
4 | Social Media Marketing Channel Analyst II | The Social Media Marketing Channel Analyst II analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst II identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Channel Analyst II typically requires 2-4 years of related experience. |
5 | Marketing Generalist II | The Marketing Generalist II collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Analyzes and interprets marketing data to support an organization's marketing strategy. Being a Marketing Generalist II assists with the development of marketing materials, campaigns, and promotions. Utilizes research and analysis to define market segments and assists with developing targeted messaging. In addition, Marketing Generalist II collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Being a Marketing Generalist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing Generalist II typically requires 2-4 years of related experience. |
Skills | Proficiency Level |
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Attention to Detail | Level 3 |
Initiative | Level 3 |
Effective Communication | Level 3 |