Sample Job Description for Social Media Content and Marketing Strategy Senior Manager
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Social Media Content and Marketing Strategy Senior Manager Job Overview
Social Media Content and Marketing Strategy Senior Manager Job Description Sample
Oversees a team of specialists that create social media content and campaigns.
JOB LEVEL
M03
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Director
Salary Range
BASE 50%
$151,400
TOTAL 50%
$169,200
Job Responsibilities for Social Media Content and Marketing Strategy Senior Manager
Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications.
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| Job Title | Job Description | |
|---|---|---|
| 1 | Creative/Design Manager | The Creative/Design Manager identifies target audience and analyzes media efficiency, ensure median design works appropriately. Designs, plans, and directs the development and distribution of informational material across different types of media. Being a Creative/Design Manager may require a bachelor's degree. May assist in media plan implementation, apprises and modifies median design. In addition, Creative/Design Manager typically reports to a head of a unit/department. The Creative/Design Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a Creative/Design Manager typically requires 3+ years of managerial experience. |
| 2 | Social Media Marketing Channel Analyst II | The Social Media Marketing Channel Analyst II analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst II identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Channel Analyst II typically requires 2-4 years of related experience. |
| 3 | Social Media Marketing Channel Analyst III | The Social Media Marketing Channel Analyst III analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst III identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst III creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Social Media Marketing Channel Analyst III typically requires 4-7 years of related experience. |
| 4 | Procurement Senior Manager | The Procurement Senior Manager maintains strategic supplier relationships, negotiates contracts, and implements systems for monitoring performance, assessing risk, and responding to changes in demand or disruptions in the supply chain. Manages procurement and purchasing operations and implements the strategy to provide the materials and services to meet organizational requirements for quality, volume, availability, and pricing. Being a Procurement Senior Manager implements processes and systems and utilizes technical tools to analyze data and increase responsiveness to material demands. Collaborates with other functions to define current and future inventory requirements and manage inventory levels. In addition, Procurement Senior Manager oversees auditing processes to ensure procurement and recordkeeping comply with any applicable industry or governmental regulations. Requires a bachelor's degree. Typically reports to a director. The Procurement Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Procurement Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
| 5 | Brand Engagement Strategist II | The Brand Engagement Strategist II researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Being a Brand Engagement Strategist II tracks performance of various social media initiatives and develops/implements changes to improve business results. Innovates ways to engage online influencers to drive brand awareness. In addition, Brand Engagement Strategist II identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Being a Brand Engagement Strategist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Brand Engagement Strategist II typically requires 2-4 years of related experience. |
Social Media Content and Marketing Strategy Senior Manager Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Planning and Organizing | Level 5 |
| Project Management | Level 4 |
| Internal Resource Coordination | Level 4 |