Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness.
Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness.
Job Title | Job Description | |
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1 | EDI Application Interface Developer III | The EDI Application Interface Developer III ensures proper configuration and set-up of the EDI tools and systems that support file transfer between internal and external trading partners. Analyzes, designs, and develops specifications for enhancements and extensions with EDI application interfaces and maps. Being an EDI Application Interface Developer III documents processes, data flow, file specifications, and mapping using standard formats. Coordinates trading partner implementations and conducts EDI testing. In addition, EDI Application Interface Developer III may require a bachelor's degree. Typically reports to a manager. Being an EDI Application Interface Developer III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as an EDI Application Interface Developer III typically requires 4 -7 years of related experience. |
2 | Creative/Design Manager | The Creative/Design Manager identifies target audience and analyzes media efficiency, ensure median design works appropriately. Designs, plans, and directs the development and distribution of informational material across different types of media. Being a Creative/Design Manager may require a bachelor's degree. May assist in media plan implementation, apprises and modifies median design. In addition, Creative/Design Manager typically reports to a head of a unit/department. The Creative/Design Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Working as a Creative/Design Manager typically requires 3+ years of managerial experience. |
3 | Marketing Generalist I | The Marketing Generalist I collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Analyzes and interprets marketing data to support an organization's marketing strategy. Being a Marketing Generalist I assists with the development of marketing materials, campaigns, and promotions. Utilizes research and analysis to define market segments and assists with developing targeted messaging. In addition, Marketing Generalist I collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Being a Marketing Generalist I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Marketing Generalist I typically requires 0-2 years of related experience. |
4 | Social Media Marketing Channel Analyst II | The Social Media Marketing Channel Analyst II analyzes social media data to identify patterns and trends. Collects and analyzes data related to social media marketing campaigns. Being a Social Media Marketing Channel Analyst II identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. In addition, Social Media Marketing Channel Analyst II creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Being a Social Media Marketing Channel Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Social Media Marketing Channel Analyst II typically requires 2-4 years of related experience. |
5 | Marketing Generalist IV | The Marketing Generalist IV collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Analyzes and interprets marketing data to support an organization's marketing strategy. Being a Marketing Generalist IV assists with the development of marketing materials, campaigns, and promotions. Utilizes research and analysis to define market segments and assists with developing targeted messaging. In addition, Marketing Generalist IV collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Being a Marketing Generalist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as a Marketing Generalist IV typically requires 7+ years of related experience. |
Skills | Proficiency Level |
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Innovation | Level 3 |
Initiative | Level 4 |
Consulting | Level 4 |