Sample Job Description for Vice President of Digital and E-commerce Marketing
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Vice President of Digital and E-commerce Marketing Job Overview
Vice President of Digital and E-commerce Marketing Job Description Sample
Develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.
JOB LEVEL
M05
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Top Management
Salary Range
BASE 50%
$262,743
TOTAL 50%
$319,553
Job Responsibilities for Vice President of Digital and E-commerce Marketing
Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings.
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Vice President of Digital and E-commerce Marketing Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Financial Acumen | Level 4 |
| Goal Setting | Level 5 |
| Driving Results | Level 5 |