Sample Job Description for VP of Product Marketing
Job Description Management
A sample job description outlines the essential duties, responsibilities, and requirements of a specific role within an organization. It provides a clear and concise summary of what the job entails, the expectations for the position, the qualifications, and skills and competencies required to perform the job successfully.
An accurate, well-written job description example can attract qualified candidates and ensure that both the employer and employee have a clear understanding of the role. It can also serve as a basis for performance evaluations and career development plans.
Additionally, sample job descriptions are helpful in other areas of HR, such as to determine pay structure, create a sound job architecture, and ensure legal compliance with labor laws and regulations.
Matching the right person with the right background and skills to the appropriate role is critical to the success of any organization and it starts with an accurate job description.
Our job description management solution, JobArchitect, simplifies the process of creating and maintaining job descriptions, and helps companies accurately communicate a job’s required skills so that you can hire right and perform better.
VP of Product Marketing Job Overview
VP of Product Marketing Job Description Sample
Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand.
JOB LEVEL
M05
EDUCATION/DEGREE
Bachelor's Degree
REPORTS TO
Senior Management
Salary Range
BASE 50%
$246,300
TOTAL 50%
$303,800
Job Responsibilities for VP of Product Marketing
Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities.
Search Job Openings
View Job Description Templates of Similar Jobs
| Job Title | Job Description | |
|---|---|---|
| 1 | Marketing Operations Manager | The Marketing Operations Manager translates and communicates the marketing vision into specific projects, action plans, and tactics. Manages an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Manager oversees critical marketing functions to ensure information and support for programs. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. In addition, Marketing Operations Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Operations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for perso |
| 2 | Marketing Operations Director | The Marketing Operations Director translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Directs an organization's marketing objectives, strategies, programs, and policies. Being a Marketing Operations Director oversees critical marketing functions, including market research, communications, and product planning. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. In addition, Marketing Operations Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Operations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast |
| 3 | Marketing Operations Analyst I | The Marketing Operations Analyst I provides assistance and advice with marketing activities and materials. Gathers, analyzes and surveys existing and potential market data for promotion and distribution for an assigned region or product. Being a Marketing Operations Analyst I typically requires a bachelor's degree. May attend, assist and support the company events related to marketing activities. In addition, Marketing Operations Analyst I typically reports to manager. Working as a Marketing Operations Analyst I typically requires 0-2 years of related experience. Works on projects/matters of limited complexity in a support role. Work is closely managed. |
| 4 | Marketing Operations Analyst II | The Marketing Operations Analyst II creates marketing materials, plans and performs marketing activities for an assigned region and product. Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product. Being a Marketing Operations Analyst II attends marketing events, assists and supports the company's product promotion. Analyzes market data to monitor performance of the marketing activities and plans. In addition, Marketing Operations Analyst II typically requires a bachelor's degree. Typically reports to manager. Working as a Marketing Operations Analyst II typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. |
| 5 | Marketing Operations Analyst IV | The Marketing Operations Analyst IV develops and leads market research projects and marketing activities for product promotion, distribution, shelving and pricing. Designs strategies and provides insight on how to achieve marketing goals for multiple products or regions. Being a Marketing Operations Analyst IV typically reports to manager. Typically requires a bachelor's degree. Working as a Marketing Operations Analyst IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. |
VP of Product Marketing Skills & Proficiency Level
| Skills | Proficiency Level |
|---|---|
| Planning and Organizing | Level 5 |
| Prioritization | Level 5 |
| Judgment and Decision Making | Level 5 |
