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Also referred to as: Category Research and Metrics Senior Analyst, New Product /Brand Senior Analyst
Requirements and Responsibilities

Category Management Analyst, Sr. provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Being a Category Management Analyst, Sr. implements category plans and effective sales materials working with internal groups, suppliers, and others. Requires a bachelor's degree. Additionally, Category Management Analyst, Sr. typically reports to a manager or head of a unit/department. The Category Management Analyst, Sr. contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. To be a Category Management Analyst, Sr. typically requires 4 to 7 years of related experience.

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