Creative Director is responsible for directing creative work including audience promotions and advertising. Assists with audience research and develops creative briefs and design concepts to meet business objectives. Being a Creative Director manages corporate creative strategies and establishes design policies. May oversee print production, graphic art, and desktop publishing. Additionally, Creative Director requires a bachelor's degree. Typically reports to top management. The Creative Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Creative Director typically requires 5+ years of managerial experience.