Also referred to as: Customer Insight and Research Manager, Customer Segment Analytics Research Manager, Marketing Segment Research Manager
Requirements and Responsibilities

Customer Segment Manager is responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Develops targeted product offerings or marketing campaigns based on customer profiles. Being a Customer Segment Manager provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. Requires a bachelor's degree in area of specialty. Additionally, Customer Segment Manager typically reports to a head of a unit/department. The Customer Segment Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Customer Segment Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

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