Also referred to as: Digital Customer Acquisition Director, Digital Metrics/Analytics Marketing Director, Internet Marketing Director
Requirements and Responsibilities

Digital Marketing Director directs and controls overall department responsible for digital marketing. Develops and delivers marketing policies, practices and strategies to attract customers to company website, online presence and promote online products or services. Being a Digital Marketing Director develops marketing plans to enhance influence of online products or services. Reviews online statistics, changes to the marketplace and identifies the best practice to optimize online marketing performance or changes plans accordingly. Additionally, Digital Marketing Director oversees all e-marketing content and exploration of sales channels. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Digital Marketing Director typically requires 5+ years of managerial experience.

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