Also referred to as: Director of Consumer Insights
Requirements and Responsibilities

Director of Customer Insights develops and directs the customer/consumer insights strategy based on business goals. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies used to measure customer perceptions and satisfaction. Interprets research findings into actionable insights. Additionally, Director of Customer Insights provides analysis and guidance on addressing business issues and developing new products and services. Requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

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