Also referred to as: Digital and E-commerce Marketing Director
Requirements and Responsibilities

E-commerce Marketing Director directs and oversees an organization's E-commerce marketing policies, objectives, and initiatives. Manages the development of corporate website to optimize customer attraction and satisfaction. Being an E-commerce Marketing Director stays abreast of changes in the online marketing environment and adjusts plan accordingly to best serve the objectives of the organization. Requires a bachelor's degree. Additionally, E-commerce Marketing Director typically reports to top management. The E-commerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be an E-commerce Marketing Director typically requires 5+ years of managerial experience.

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