Also referred to as: Digital and E-commerce Marketing Manager, Digital and E-commerce Marketing Strategy Manager
Requirements and Responsibilities

E-commerce Marketing Manager develops and implements the strategic E-commerce marketing plan for an organization. Stays abreast of changes in the online marketing environment and adjusts plan accordingly to best serve the objectives of the organization. Being an E-commerce Marketing Manager may be responsible for overseeing other aspects of the website such as the advertising campaign, content components and vendor relationships. Requires a bachelor's degree. Additionally, E-commerce Marketing Manager typically reports to a senior manager. The E-commerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be an E-commerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

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