Email Marketing Senior Specialist

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Email Marketing Senior Specialist supports the execution of the company's email marketing strategy to drive leads and facilitate customer engagement. Leads the email campaign planning, designing, and testing and analyzes ongoing campaigns to measure effectiveness. Being an Email Marketing Senior Specialist manages email lists, researches target segments, and defines the appropriate audiences for various communications. Develops various metrics to make data-driven recommendations and drives continuous improvements to email marketing strategy. Additionally, Email Marketing Senior Specialist collaborates with department leaders to understand trends and develop effective target campaigns. May require a bachelor's degree. Typically reports to a manager. The Email Marketing Senior Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be an Email Marketing Senior Specialist typically requires 4-7 years of related experience.