Also referred to as: Marcom Director
Requirements and Responsibilities

Marketing Communication Director implements, monitors, and evaluates marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local, national and global markets. Budgets and allocates resources for communication programs that align with market research findings. Being a Marketing Communication Director requires a bachelor's degree of marketing or public relations. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Marketing Communication Director typically requires 5+ years of managerial experience.

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