Also referred to as: Marketing Strategy and Operations Senior Director
Requirements and Responsibilities

Marketing Director, Senior develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Marketing Director, Senior oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director, Senior develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to senior management. The Marketing Director, Senior manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Marketing Director, Senior typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

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