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Media Buyer is responsible for negotiating, scheduling, and buying appropriate media following corresponding policies and standards. Identifies target audience and analyzes media efficiency, ensure selected media option works appropriately. Being a Media Buyer works closely with media planner, assists in media plan implementation. May require a bachelor's degree. Additionally, Media Buyer typically reports to a supervisor. The Media Buyer gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Media Buyer typically requires 2 to 4 years of related experience.
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