Also referred to as: Marketing Media Buying Specialist, Media Buying/Scheduling Specialist
Requirements and Responsibilities

Media Buyer is responsible for negotiating, scheduling, and buying appropriate media following corresponding policies and standards. Identifies target audience and analyzes media efficiency, ensure selected media option works appropriately. Being a Media Buyer works closely with media planner, assists in media plan implementation. May require a bachelor's degree. Additionally, Media Buyer typically reports to a supervisor. The Media Buyer gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Media Buyer typically requires 2 to 4 years of related experience.

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