Also referred to as: Marketing Media Planning Specialist
Requirements and Responsibilities

Media Planner is responsible for research and development of media plans and identifying target audiences and ideal media outlets. Recommends media mix and frequency that is in line with the budget and established media objectives. Being a Media Planner may require a bachelor's degree. Typically reports to a supervisor. The Media Planner gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Media Planner typically requires 2 to 4 years of related experience.

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