Also referred to as: Media Buying/Scheduling Specialist III, Media Planner III, Media Planning & Strategy Associate III, Marketing Media Buying Specialist III
Requirements and Responsibilities

Media Planning Analyst III is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planning Analyst III uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planning Analyst III collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planning Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Planning Analyst III typically requires 4-7 years of related experience.

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