Also referred to as: Brand Marketing/Research Analyst II, Product Marketing Analyst - Intermediate, Product Marketing Analyst II
Requirements and Responsibilities

Product/Brand Management Analyst II prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst II partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst II collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for product improvements. May require a bachelor's degree. Typically reports to a supervisor or manager. The Product/Brand Management Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Product/Brand Management Analyst II typically requires 2-4 years of related experience.

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