Also referred to as: Brand Marketing/Research Analyst II, Intermediate Product Marketing Analyst, Product Marketing Analyst II
Requirements and Responsibilities

Product/Brand Management Analyst II prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Being a Product/Brand Management Analyst II advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends. Additionally, Product/Brand Management Analyst II may require a bachelor's degree in area of specialty. Typically reports to a supervisor. To be a Product/Brand Management Analyst II typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work.

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