Also referred to as: Brand Marketing/Research Analyst III, Product Marketing Analyst - Senior, Product Marketing Analyst III
Requirements and Responsibilities

Product/Brand Management Analyst III prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst III partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst III collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for product improvements. May require a bachelor's degree. Typically reports to a supervisor or manager. The Product/Brand Management Analyst III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Product/Brand Management Analyst III typically requires 4-7 years of related experience.

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