Also referred to as: Brand and Content Marketing Senior Manager, Brand Marketing Strategy Senior Manager, Product/Brand Marketing - Senior Manager, Product/Brand Senior Manager
Requirements and Responsibilities

Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Being a Product/Brand Management Manager, Sr. works with sales teams to identify and implement appropriate sales strategies. May require a bachelor's degree. Additionally, Product/Brand Management Manager, Sr. typically reports to senior management. The Product/Brand Management Manager, Sr. typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Manager, Sr. typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

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