Also referred to as: Marketing PPC/SEM Specialist, SEM Plan/Campaign Specialist, SEM/SEO Strategist
Requirements and Responsibilities

Search Engine Marketing Specialist develops, optimizes, and executes search engine marketing plans and campaigns to ensure revenue, budget, ROI, and other business goals are met. Analyzes data and identifies trends in order to expand and optimize database. Being a Search Engine Marketing Specialist manages pay-per-click (PPC) campaigns. Typically requires a bachelor's degree. Additionally, Search Engine Marketing Specialist typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2 -4 years of related experience.

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