Also referred to as: SEO Senior Specialist, Technical PPC/SEO Senior Specialist
Requirements and Responsibilities

Search Engine Optimization Senior Specialist monitors site wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, searches behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Senior Specialist utilizes website analytics to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Senior Specialist knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console,TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs. Experienced with HTML, CSS, Javascript. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Senior Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Optimization Senior Specialist typically requires 4 -7 years of related experience.

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