Also referred to as: SEO Analyst, SEO Technical Specialist, Technical PPC/SEO Specialist
Requirements and Responsibilities

Search Engine Optimization Specialist monitors site wide daily performance metrics and use SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console,TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs. Experienced with HTML, CSS, Javascript. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2 -4 years of related experience.

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