Also referred to as: Social Media Marketing Channel Analyst, Social Media Metrics and Performance Analyst
Requirements and Responsibilities

Social Media Analyst collects and analyzes data related to social media marketing campaigns. Assists organizations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience. Being a Social Media Analyst tracks performance of various social media initiatives and develops/implements changes to improve business results. Typically requires a bachelor's degree. Additionally, Social Media Analyst typically reports to a supervisor or manager. The Social Media Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Social Media Analyst typically requires 2 to 4 years of related experience.

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