Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Assists organizations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience. Being a Social Media Analyst, Sr. tracks performance of various social media initiatives and develops/implements changes to improve business results. Typically requires a bachelor's degree. Additionally, Social Media Analyst, Sr. typically reports to a manager or head of a unit/department. The Social Media Analyst, Sr. contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. To be a Social Media Analyst, Sr. typically requires 4 to 7 years of related experience.