Also referred to as: Channel/Reseller Marketing Executive, Chief B2B Channel Development Officer, Senior Channel Development Executive, Top Business/Channel Development Executive, Vice President of Channel Development
Requirements and Responsibilities

Top Channel Development Executive plans and directs all aspects of an organization's channel development policies, objectives, and initiatives. Develops and implements sales strategies with partner channels in order to maximize revenue and meet sales goals. Being a Top Channel Development Executive represents the company in all activities associated with reseller/channel support. May require a bachelor's degree or its equivalent or in a related area. Additionally, Top Channel Development Executive demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Top Channel Development Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.

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