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Also referred to as: Channel/Reseller Marketing Executive, Chief B2B Channel Development Officer, Senior Channel Development Executive, Top Business/Channel Development Executive, Vice President of Channel Development
Requirements and Responsibilities

Top Channel Development Executive plans and directs all aspects of an organization's channel development policies, objectives, and initiatives. Develops and implements sales strategies with partner channels in order to maximize revenue and meet sales goals. Being a Top Channel Development Executive represents the company in all activities associated with reseller/channel support. May require a bachelor's degree or its equivalent or in a related area. Additionally, Top Channel Development Executive typically reports to top management. The Top Channel Development Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top Channel Development Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

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