Top Communications Executive plans and directs communications programs that effectively describe and promote the organization and its products. Oversees market or public opinion research to assess program outcomes. Being a Top Communications Executive approves promotional campaign ideas in various types of media, as well as counsels top management on effective communication strategies. Requires a bachelor's degree. Additionally, Top Communications Executive typically reports to top management. The Top Communications Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Communications Executive typically requires 8+ years of managerial experience.