Also referred to as: Divisional Vice President of Market Research, Market Research/Intelligence - Division Executive
Requirements and Responsibilities

Top Division Market Research Executive directs and oversees a division's market research function. Utilizes data analytics to produce findings to present to management and use for product development decisions. Being a Top Division Market Research Executive evaluates current sales and other data to develop insights into future trends. Conducts market studies and testing to determine new product potential. Additionally, Top Division Market Research Executive recommends marketing efforts that are focused on markets with high potential. Requires a bachelor's degree of Marketing or business. Typically reports to top management. The Top Division Market Research Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Division Market Research Executive typically requires 8+ years of managerial experience.

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