Also referred to as: Vice President of Marketing and Communications
Requirements and Responsibilities

Top Marketing Communications Executive leads the overall marketing communications strategic planning and program development encompassing advertising, branding, product promotion, and regulatory matters. Designs and develops consistent themes, messaging and branding throughout all communication touch points. Being a Top Marketing Communications Executive builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Top Marketing Communications Executive explores and adopts new channels, methods, and platforms to optimize marketing communications. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Marketing Communications Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.

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