Top Marketing Executive manages and directs marketing policies, objectives, and programs for all products and services for the organization. Directs and works with marketing management team to form business plans and strategies to accomplish corporate objectives. Being a Top Marketing Executive oversees market research, product planning, and advertising functions for all products and services. Typically it is a single incumbent position. Additionally, Top Marketing Executive typically requires a bachelor's degree or its equivalent. Typically reports to a Chief Executive Officer. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals.