Also referred to as: Vice President of Retail Banking Products and Services
Requirements and Responsibilities

Top Retail Banking Product Executive plans and directs all aspects of retail banking product development and implementation. Responsible for the overall design and marketing of products that are competitive and profitable. Being a Top Retail Banking Product Executive researches new trends and studies competitors offerings. Reviews existing products and develops enhancements. Additionally, Top Retail Banking Product Executive recommends an overall strategy for all retail products as well as for each product line. May require an advanced degree. Typically reports to top management. The Top Retail Banking Product Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Retail Banking Product Executive typically requires 8+ years of managerial experience.

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