Academic Advising Director jobs in North Carolina

Employment Benefits Overview

As an employee in our virtual workforce, below are some of the offerings that you will enjoy.

• 100% company-paid medical and dental benefit premiums
  • 75% of premiums paid for employee dependents
• Monthly, non-taxable, stipend to offset both internet and cell-phone expenses
• Full employer match at 3% contribution to 401k retirement fund (additional matching for employee contributions up to 5%)
• Up to ten (10) company-recognized holidays
• Accrue up to two (2) weeks of vacation and up to two (2) weeks of sick leave annually

CAC seeks an experienced, mission-driven leader to serve as Director of Marketing and Events. Reporting to the Chief Advancement Officer, the Director will lead efforts to increase awareness of CAC’s work nationwide and enhance the impact of CAC’s network by reaching and engaging diverse audiences and attracting high-quality media coverage. This role is also responsible for planning and operational management of CAC’s annual Adviser Summit, which convenes over 800 advisers, national staff, and program staff for a multi-day professional development conference, and Program Leadership Convening, which assembles program directors from around the country for several days of strategic planning and networking sessions.

As a key member of the Advancement team, the Director works closely with CAC’s executive leadership and staff throughout the organization to guide and execute marketing strategy, using new and traditional media to promote public and internal messages for CAC as a national organization. The Director will directly supervise staff and consulting relationships for the Marketing and Events teams and will have the opportunity to build and further develop these functional areas.

Duties and Responsibilities 

1. MARKETING

· Direct content strategy across the organization’s outward-facing platforms to create dynamic and meaningful engagement. Develop and execute marketing plans for a range of audiences, with an emphasis on adviser recruitment, donors and funders, and government relations.

· Increase public awareness of CAC’s efforts, enhance advocacy efforts, help shape public opinion, and catalyze, connect, and convene target audiences through traditional communications, message development, web presence, and social media.

· Elevate the organization’s storytelling by leading the creation of compelling video, photography, and written copy that resonates effectively with multiple audiences. Lead CAC’s organization-wide branding efforts and engage staff across CAC in this process.

· Align public-facing materials and staff around consistent language and messaging when describing CAC’s work.

· Understand and leverage trends in marketing and communications, especially in the nonprofit and college access space.

· Determine appropriate communications channels and tactics to disseminate annual reports, newsletters, and other publications; advance and promote campaigns, publicize events, broaden and engage diverse audiences, and demonstrate thought leadership on CAC issues.

· Strategize, execute, and evaluate survey efforts for all marketing needs including Adviser Summit, Program Leadership Convening, and Alumni Engagement in collaboration with the Impact and Evaluation team.

2. MEDIA RELATIONS

· Lead social media narratives by creating a strategy to utilize channels for building awareness and engagement.

· Spearhead multi-media campaigns to increase awareness of CAC’s work and extend the impact of programmatic work using messaging that resonates with our target audiences.

· Work with local, regional, and national press to pitch stories, promote local events, maximize media coverage, and enhance CAC’s visibility in communities in various states and nationwide.

· Produce materials including blogs, advisories, and talking points that translate complex issues into compelling, audience-friendly messages.

· Lead rapid response communications efforts, particularly at the intersection of issues in which CAC works.

· Increase coverage of issues and messages by cultivating and maintaining relationships with key reporters, editors, and producers.

· Prepare staff, volunteers, and other spokespeople for media appearances by providing training and talking points 
· Source relevant thought leadership for key executives, such as opportunities for opinion pieces or speaking engagements.

3. DIGITAL COMMUNICATIONS

· Strategize and supervise the development and management of dynamic content for CAC’s website and social media platforms.

· Plan and oversee social media campaigns that help to raise the organization’s profile and promote our program work.

· Obtain, review, and advise upon bids from vendors and/or consultants who will be hired to improve platforms or create content.

4. EVENTS

· Spearhead strategic planning and operational execution of CAC’s Annual Adviser Summit and Program Leadership Convening (PLC). Serve as senior leader for operations planning and management on the Summit Planning Committee and PLC Planning Committee.

· Provide on-site leadership and troubleshooting for Summit, PLC, and other CAC events.

· Coordinate contracting and invoicing for all events with Finance office.

· Manage vendor relationships for all event needs in partnership with Events and Marketing Manager.

5. PLANNING AND MANAGEMENT

· Develop and manage annual Marketing and Events budgets.

· Supervise Marketing team and Events team staff including consultants and contractors. Work with staff from the Program, Impact and Evaluation, Business and Advancement teams to ensure that communications infrastructure is well-run, efficient, and organized.

· Create and manage an integrated calendar to map the organization’s annual Marketing and Events needs.

· Assist in obtaining, training, and leading team members where necessary to meet objectives.

· Participate in regular Advancement team meetings, Management team meetings, and monthly all-staff meetings.

Qualifications and Experience

The Director will be a leader with a minimum of a bachelor’s degree, master’s degree preferred, and ten years of experience in marketing, communications, media relations, or public relations, preferably in an advocacy or nonprofit organization.

The Director will possess the following competencies and attributes:

• Media relations experience working with media outlets at national, regional, or local levels.
• Strong sense of accountability and belief in CAC’s values.
• Culture- and mission-driven and extremely passionate about CAC and increasing opportunity for all students.
• A can-do attitude and willingness to go the extra mile in service of our mission.
• Highly organized and experienced leading multiple projects with attention to detail and command of project specifications.
• Ability to set priorities, manage workload, and attain goals.
• Experience leading and participating in collaborative teams.
• Ability to solve problems and make decisions effectively.
• Excellent writing and editing skills, with experience in producing informative/engaging content.
• Experience working with diverse audiences, including elected officials, and/or community leaders, academia, program directors, college advisers.
• Familiarity with digital platforms and a commitment to learning and adapting to new and emerging technology platforms.
• Ability and willingness to travel.
• Proficiency in various software programs (e.g., WordPress, Salesforce, Microsoft Word, Excel etc.)
• Ability to maintain confidentiality and work with sensitive information

• A dedication to an interdisciplinary, collaborative approach to work
• Passion for supporting the organization’s mission and for maintaining programmatic excellence
• Proven success working with individuals of diverse backgrounds
• Ability to manage multiple projects and assignments simultaneously, often with competing deadlines
• Communication skills that allow for productive sharing, debate, and exchange of information and ideas, whether verbally or in writing
• Willingness to engage digitally in establishing rapport and growing relationships with colleagues.