Account Executive - Advertising maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. Being an Account Executive - Advertising may be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products. May require a bachelor's degree. Additionally, Account Executive - Advertising typically reports to a supervisor or manager. The Account Executive - Advertising gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be an Account Executive - Advertising typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Overview:
We are seeking a talented and motivated Advertising Executive to join our team. As an Advertising Executive, you will play a crucial role in developing and implementing effective advertising strategies to promote our products and services. This is an exciting opportunity for someone with a passion for marketing and a strong understanding of e-commerce and performance marketing.
Responsibilities:
- Develop and execute advertising campaigns across various channels, including digital, print, and social media
- Conduct market research to identify target audiences and consumer trends
- Collaborate with cross-functional teams to create compelling content for advertisements
- Monitor and analyze advertising performance metrics to optimize campaigns
- Stay up-to-date with industry trends and best practices in advertising and marketing
- Manage relationships with advertising agencies and vendors
- Assist in product management activities, including pricing, packaging, and positioning
Skills:
- Strong knowledge of advertising principles and practices
- Proficiency in performance marketing techniques, including analytics and data-driven decision making
- Experience in e-commerce marketing and sales strategies
- Excellent research skills to identify target audiences and consumer preferences
- Strong analytical skills to measure campaign effectiveness and make data-driven recommendations
- Knowledge of content marketing strategies to create engaging advertisements
- Familiarity with print advertising techniques and design principles
- Exceptional communication and negotiation skills to collaborate with internal teams, agencies, and vendors
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field (preferred)
- Proven experience in advertising or marketing roles
- Strong understanding of digital marketing platforms, tools, and technologies
We offer competitive compensation packages based on experience.
If you are a creative thinker with a passion for advertising and a desire to make an impact, we would love to hear from you. Apply now to join our dynamic team as an Advertising Executive.
Job Type: Full-time
Pay: $59,675.00 - $66,852.00 per year
Benefits:
Schedule:
Work Location: Hybrid remote in Altamonte Springs, FL 32701
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