Advertising Coordinator is responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Analyzes stakeholder requirements and defines objectives for advertising. Being an Advertising Coordinator develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Additionally, Advertising Coordinator incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. The Advertising Coordinator occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Advertising Coordinator typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Position Overview
As our Amazon PPC Ad Strategist, you will play a crucial role in optimizing our Amazon advertising campaigns to increase visibility, drive traffic, and maximize sales. You will be responsible for developing and executing strategic PPC initiatives to enhance our brand presence, improve conversion rates and achieve ROAS and ACOS goals.
Company
ChalkTalk SPORTS is a lifestyle brand that celebrates the pure joy that playing a sport brings by uniting players, families, and friends. We are a fast-growing eCommerce company specializing in sports gifts and apparel across multiple websites. ChalkTalk SPORTS designs and manufacturers unique products for over 25 sports, as well as for its sister sites, GoneForaRun.com and LulaLax.com.
Responsibilities
· Develop and implement comprehensive PPC strategies for Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
· Conduct keyword research and analysis to identify high-potential keywords and optimize campaign performance.
· Provide insight and recommendations on campaign optimization strategies by producing regular performance reports including suggestions on ad copy, images, A content, features, etc.
· Monitor campaign performance, analyze data, and identify opportunities for optimization and improvement through detail analysis, A/B testing, historical data, and current trends.
· Manage budgets effectively to ensure maximum ROI and profitability.
· Stay up to date with Amazon advertising trends, best practices, and algorithm updates to maintain a competitive edge.
· Collaborate cross-functionally with marketing, sales, and product teams to align PPC initiatives with overall business objectives.
Qualifications
· Minimum 1 year of experience managing Amazon PPC campaigns
· Proven track record of driving results through successful Amazon advertising campaigns
· In-depth knowledge of Amazon PPC tools, including Campaign Manager & Seller Central
· Proficient understanding of keyword research, campaign optimization and bidding strategies.
· Strong analytical skills and proficiency in data analysis thru Amazon dashboards and self-built analysis tools
· Strong Microsoft Excel skills including the utilization of VLOOKUP, Pivot Tables & multiple other formula functions.
· Excellent communication skills, with the ability to present complex data and insights in a clear and actionable manner.
· Detail-oriented mindset with a focus on continuous optimization and improvement of the seller account daily.
Job Type: Full-time
Pay: From $65,000.00 per year
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: In person
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